WE ADDED NEW LETTERS TO THE ALPHABET
Some letters work harder than others.
w/ Nick Luna

The Work

We  found the letters worth killing and the letters worth keeping.

Using statistical analysis.

Who said ad school isn’t rigorous?


Click here to read our source


The reaction

We presented this for class.

We didn’t get a great grade.

But we did get a lot of people talking.


Here’s what they had to say: